An amazing website really doesn’t mean much if nobody is seeing it. A properly implemented Search Engine Marketing (SEM) plan will bring qualified leads directly to your website and offers a great ROI.

Search Engine Marketing is comprised of two parts — paid (sponsored) techniques and unpaid techniques (Search Engine Optimization). Each can play an important part in creating the kind of traffic you want to get to your website.

Paid techniques, often referred to as Pay-Per-Click (PPC), involves the creation of campaigns on major search engines such as Google, Yahoo, and Bing that will display text ads when users type in specific keywords that relate to your business. Every time a user clicks on your ad and lands on your website, you are charged a small fee. PPC can be a great tool to create a quick swell of qualified traffic to your website.

Search Engine Optimization (SEO) is a technique that every website should employ. It involves the use of several techniques to improve a websites ranking in the organic (free) results on search engines, thus attracting more visitors. In order to capture highly qualified leads, a website should be optimized to the keywords that are being searched by prospective customers.

Ready to deliver qualified traffic directly to your website? Request a proposal today.


Search Engine Marketing


Pay Per Click packages include:

• Research and selection of keywords

• Setup and management of

PPC campaigns

• Creation of PPC text ads

• Monitoring of budget and results

Search Engine Optimization includes:

• Research and selection of keywords

• Implentation of in-site SEO techniques

• Optional implentation of off-site

SEO techniques (or training)

PPC and SEO compliment eachother very well and should be considered in unison.

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